- What skills does the modern sales professional need?…That's a great question.…Let's start by addressing the modern part of that question.…Today, selling is different.…In the last 15 years, the economy, customers, and technology…have changed the game.…Products and services have been commodified.…And if that weren't enough,…there's more competition than ever…and customers' expectations are higher than ever.…So in times of extreme marketplace shifts,…hyper-competition, and consumer fickleness,…what are the full range of sales skills…you need to succeed?…Well, they fall into two categories.…
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